Companies around the world spend around $145 billion on search advertising annually and It’s easy to see why – it works. On average businesses reported that for every $1.60 in ad spend, $8 are made with Google ads. With this alone, it’s also easy to see why search engines like Google are some of the biggest companies in the world, after all who wouldn’t throw cash at a literal money printer?
PPC campaign ads convert a lead into a sale 50% more than an organic visitor, with 65% of high intent searches resulting in an ad click, the numbers are heavily in your favour when it comes to search advertising for your business.
The most common platform to run PPC ads is Google, since it is responsible for around 92% of all web searches online it makes sense. However this doesn’t mean we should discount the other search engines, as there lies opportunities many of your competition might not bother with, 8% of the internet is still a huge amount of people to target and search engines like Bing are traditionally cheaper, making it a cost effective way to effectively “trial” your campaigns.
– Titus Maccius Plautus
When you know who your ideal customer is PPC becomes a very powerful marketing tool, allowing you to “skip the queue” and present directly to those who want your services the most.
Sometimes the best route isn’t always the most obvious. When you run a PPC campaign, you must bid for a keyword. The highest bidder (amongst other factors) then gets chosen to show their ad. Depending on a number of factors such as your product and budget, it’s commonly worth pursing lesser searched keywords alongside your main ones as they’re often cheaper and generally have a higher return on ad spend (ROAS) the more niche the search term.
The cost per click (CPC) changes all of the time, this is because of the rising or falling demand of that particular keyword. We can adjust bids based on the time of day, day of the week, device and location. It’s also possible to filter out negative keywords, so you only get the exact audience you’re looking for, at a price that suits you.
A carefully crafted PPC campaign is a great way to acquire new customers your business needs to grow in a relatively short amount of time.
Our team of specialist PPC experts will work with you to learn all about your company and it's services to create a bulletproof campaign and deliver high quality leads and sales to your business.
We love data. It helps us remove the guesswork so we can look at the evidence of what works, and what doesn't work very well. When we can see how effective an ad is we can refine it and double down on the winners, while cutting short the losers.
With 65% of search clicks coming from paid advertisements, it's mathematically in your best interest to do some form of paid advertising.
We will work with you to determine a realistic campaign goal with your given budget and craft a strategy around it while refining the campaign along the way where needed.
Sometimes there are hidden gems in terms of keywords that have a low cost per click and a good amount of search results. With our in depth keyword analysis we can maximise our chances of finding these bonus search terms for your campaigns and really boost your output.
Split tests are extremely important in any advertising material. Sometimes even just rearranging the order of the words without changing them can massively impact an ad campaigns conversion rate.
With split testing we can try multiple different combinations of words, areas, audiences etc. to find the one that works best for your company and audience.
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Elizabeth Evan
46 Park Place, LS1 2RY, Leeds, UK