Did you know that Google is responsible for over 90% of the global search volume? There are around 5.4 billion searches per day across the world, many of which are questions to solutions that your business provides.
It is absolutely vital for any business to be able to be found on search engines, whether they’re a small brick and mortar shop or an online based business, the ability to be found is one of the biggest priorities when it comes to your website, this alone can give you a huge advantage over your competitors.
Imagine what you could achieve with your business if you could capture the attention of these people who want your services?
Allow us to introduce search engine optimisation.
– Skyler Reeves, CEO – Ardent Growth.
Search engines are constantly updating how they work and their algorithms are extremely intelligent. Once upon a time, spamming your website with relevant keywords was enough to get your website ranked, however trying to game the system now will result in a negative return. The internet is full of low quality content, introducing high quality content that people are looking for and love is the best way to stand out and get your business found on Google and other search engines. It takes lots of real time, effort and strategy – but that’s where we come in!
Website authority is a metric used by search engines to track how “important” your website is. If your content is good and is referenced a lot (think BBC, FT, WSJ, news websites etc.) This tells search engines that people want to see what you are offering, and so your domain authority ranks higher, enabling you to be found organically much easier as the search engines point more traffic towards you. These references are called backlinks and are a major part of any SEO project, the higher the authority of the website that references you, the greater the impact on your score.
This also works in reverse, so making sure low quality spam filled websites do not follow you are of great importance – especially if your website isn’t well known.
As part of our SEO campaigns, we offer a full comprehensive website audit as standard, which can normally cost upwards of several hundred £’s depending on the size of your website. This audit will show you lots of useful data regarding your websites traffic and overall health. If your website isn’t performing as well as it could be, an audit could be a very cost effective way to find and fix the problem, and bring you back into a search engines good books.
Search engine optimisation is a constant game of cat and mouse.
Technology changes, websites adapt and algorithms get smarter. Just keeping updated with these changes is a full time job itself. Luckily, that’s our job, and we’re here to pass that on to you.
Even if you have the best content in the world, if your site is poorly optimised it will struggle to get found. Speed, broken links, mobile compatibility and so much more all heavily factor on how your websites are ranked on search engines.
Increased traffic doesn't just mean more potential customers. A website with great traffic numbers has access to more opportunities, opening up another stream of income for your business. For example with strategic sponsorships and partnerships.
Learn in great detail about how your website is performing, who the visitors are to your website, where they come from, what device they use and so much more. Data is the modern gold and when utilised correctly can achieve incredible results.
Future proof your website now. As time goes on it will get harder and harder to optimise a website due to the extra layers of new rules and new tech. For example optimising for mobile is a huge thing now, where as just over 10 years ago, it wasn't nearly as important.
Optimising now means you stay ahead of the curve, and your mission becomes to maintain and adapt rather than build from scratch.
We never recycle old content or copy from previous projects. You will have guaranteed , highly researched original content custom built specifically for your pages and target audience - built in mind for getting those juicy backlinks.
All of this designed with your brand in mind. Are you professional, goofy, informal? Whatever it is, the content we create will match the vibe you are wanting to portray to your audience.
as well as weekly tips on marketing, strategy and industry news straight to your inbox.
Elizabeth Evan
46 Park Place, LS1 2RY, Leeds, UK