Being bombarded with 1000s of ads daily has made consumers grow numb to most advertising methods, often times even being described as annoying by 90% of consumers! It’s no surprise that the popularity of ad blockers has risen significantly over the years.
Influencer marketing however has an ace up it’s sleeve. The ad is built in or around their content. For example a fitness influencer who specialises in fat loss, might recommend a certain supplement to their viewers to help them along their journey, presenting a rare a win-win-win scenario for the consumer, the influencer and the product owner.
Influencers are very protective over the audience the have worked so hard to build, and so are picky about the brands they work with in order to protect their integrity.
They are different from traditional celebrities where they normally have no fame or influence in an offline setting. They can be thought of as leaders or go to experts in a particular niche and so partnering with these people who have a dedicated audience can be extremely profitable.
The most notable story being Gymshark, a company started in 2012 by 2 20 year old’s Ben Francis and Lewis Morgan. Gymsharks early marketing model used Instagram and Youtube fitness influencers to build an audience, and today is worth around $1.3 billion.
– Brad Fay
Working with content creators brings you the opportunity to build a network of like minded individuals who are experts in their field and love what they do. It’s not about pumping out a one off promotion, but building relationships with real people. We can work with you to help you find the right content creator who is best fit for your business.
Influencers don’t often charge a flat rate for their services, instead there are a number of factors that determines a pricing model of a creator, such as:
Working with us we can help you find the best content creator to suit your needs within your budget.
Sometimes plans don’t always go as smoothly as they should – it’s just a part of life. Rest assured that in the unlikely event of a dispute we’re here to provide full unbiased support.
Enthusiasm is contagious and what content creators do so well is pass this enthusiasm on to their viewers, resulting in far more success than just a bland and boring shoutout.
The best sales people in the world are those who can confidently talk about their product with passion, and drum up excitement for the potential customer. This works far better than trying to persuade someone why they need a certain thing with a list of features. People buy with emotion, not logic.
We only match your brand with influencers who really like your product, so you can guarantee they will spread on the infectious enthusiasm to people who trust them and have an interest in what you’re selling. Win-win-win.
Save time and money building your audience from scratch. Leverage the use of an existing one to get yourself a step up, or just to promote yourself to a wider, interested audience.
Not all influencer marketing is sales focused. Sometimes companies would rather take on a brand awareness focused campaign.
For example sending content creators a teaser product they can showcase to their audience, pre-building hype and excitement for when they do start a sales focused campaign.
Sales focused campaigns are also very effective, especially when there is already an established awareness of your brand. This can add credibility to both content creator and the company.
We collaborate with you and the content creator to build, execute and manage the marketing strategy to suit your goals.
Content creatures love providing value and giving back to their audience. Businesses love to have more sales.
Crafting a personalised, exclusive offer for a content creator to give to their audience is not only a great way to keep track of the success of a campaign, all parties involved leave with a victory.
Content creators can shoutout or offer a sponsored post with your own content, but if you don't want that, or are looking for something a little more personal, for an extra fee most content creators are happy to build content themselves around your brand.
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Elizabeth Evan
46 Park Place, LS1 2RY, Leeds, UK