Social media websites are some of the biggest websites in the world, making these websites a very popular choice for business to host their advertisements. Facebook for example has more than 1.5 billion active users on their platform every single month.
The power of advertising on these platforms comes from the ability to fine tune your target audience by age, location, gender and so much more. As well as the many different forms of ads you can create, such as videos, reels, stories, static images, messenger ads and so on. The human brain engages much more with video content than just text, so it’s no surprise social media ads actually boast a higher CTR (click through rate) than search engine ads.
Advertising on social media works best for introducing your brand to a specific audience. The purpose generally is to make people aware that you and your business exists, typically through media that educates or entertains. That’s not to say that aiming for sales with social media ads doesn’t work, it absolutely does, but typically these people are at the top of the sales funnel and likely just scrolling, not currently looking for a reason to buy your product, or any product at that particular moment in time.
Those that do interact with your brand awareness campaign can be retargeted later on with another ad that serves the purpose to capture sales and would be far more efficient and cost effective, as these people not only fit your target market, they’ve expressed interest by clicking for more information.
– Brian Clark
Advertising on social media is one of the best ways to bring awareness to your brand. You’re not relying on people to search for your product or service like with search engine ads, and instead directly showcasing what you have to offer your ideal target audience.
In the age of the internet, people like to research before they buy. Social media ads give you the ability to show how your product works, give information on the best ways to use it, what problems it can solve and so on. When a potential customer feels well informed, they are much more likely to make a purchase.
Once someone has interacted with your ad, website or funnel its possible to save this audience and use retargeting techniques to show the same or another ad to them making conversion more likely. It’s a great opportunity to capture sales from interested people who weren’t completely sold at the time, while your brand is still fresh in their mind.
Most social media usage comes from mobile users, so it's important to use the right media when it comes to different user devices to increase the likelihood of engagement.
We love data. It helps us remove the guesswork so we can look at the evidence of what works, and what doesn't work very well. When we can see how effective an ad is we can refine it and double down on the winners, while cutting short the losers.
With over 1.5 billion monthly active users on Facebook alone, this presents a huge opportunity to get your brand in front of a lot of people, very quickly.
We will work with you to determine a realistic campaign goal with your given budget and craft a strategy around it while refining the campaign along the way where needed.
Creating engaging copy that makes people stop and read is a skill that's easy to learn but difficult to master.
In todays world we are bombarded with thousands of ads daily (yes, literally thousands). and so we have developed a sort of "immunity" to advertising.
Presenting easy to read copy that's factual, engaging, tells a story or draws an emotion are just some of the ways we can grab the attention of the human mind, and use that attention to generate curiosity - rather than a sales pitch which will likely be ignored.
In most cases, it's the media of an ad that is the initial attention grabber, whether that's an image or a video, it's important that it is of relevance and high quality.
Low quality media presents a red flag to users and immediately gets dismissed as untrustworthy.
Our team of graphic designers and editors can provide the content for your ads if you wish, or you're free to provide your own.
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Elizabeth Evan
46 Park Place, LS1 2RY, Leeds, UK